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dimanche 11 septembre 2016

14:13

11 September

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On September 11, 2001, 19 militants associated with the Islamic extremist group al-Qaeda hijacked four airliners and carried out suicide attacks against targets in the United States. Two of the planes were flown into the towers of the World Trade Center in New York City, a third plane hit the Pentagon just outside Washington, D.C., and the fourth plane crashed in a field in Pennsylvania. Often referred to as 9/11, the attacks resulted in extensive death and destruction, triggering major U.S. initiatives to combat terrorism and defining the presidency of George W. Bush. Over 3,000 people were killed during the attacks in New York City and Washington, D.C., including more than 400 police officers and firefighters.











On September 11, 2001, at 8:45 a.m. on a clear Tuesday morning, an American Airlines Boeing 767 loaded with 20,000 gallons of jet fuel crashed into the north tower of the World Trade Center in New York City. The impact left a gaping, burning hole near the 80th floor of the 110-story skyscraper, instantly killing hundreds of people and trapping hundreds more in higher floors. As the evacuation of the tower and its twin got underway, television cameras broadcasted live images of what initially appeared to be a freak accident. Then, 18 minutes after the first plane hit, a second Boeing 767–United Airlines Flight 175–appeared out of the sky, turned sharply toward the World Trade Center and sliced into the south tower near the 60th floor. The collision caused a massive explosion that showered burning debris over surrounding buildings and the streets below. America was under attack.
The attackers were Islamic terrorists from Saudi Arabia and several other Arab nations. Reportedly financed by Saudi fugitive Osama bin Laden’s al-Qaeda terrorist organization, they were allegedly acting in retaliation for America’s support of Israel, its involvement in the Persian Gulf War and its continued military presence in the Middle East. Some of the terrorists had lived in the United States for more than a year and had taken flying lessons at American commercial flight schools. Others had slipped into the country in the months before September 11 and acted as the “muscle” in the operation. The 19 terrorists easily smuggled box-cutters and knives through security at three East Coast airports and boarded four flights bound for California, chosen because the planes were loaded with fuel for the long transcontinental journey. Soon after takeoff, the terrorists commandeered the four planes and took the controls, transforming ordinary commuter jets into guided missiles.
As millions watched the events unfolding in New York, American Airlines Flight 77 circled over downtown Washington, D.C., and slammed into the west side of thePentagon military headquarters at 9:45 a.m. Jet fuel from the Boeing 757 caused a devastating inferno that led to the structural collapse of a portion of the giant concrete building. All told, 125 military personnel and civilians were killed in the Pentagon, along with all 64 people aboard the airliner.
Less than 15 minutes after the terrorists struck the nerve center of the U.S. military, the horror in New York took a catastrophic turn for the worse when the south tower of the World Trade Center collapsed in a massive cloud of dust and smoke. The structural steel of the skyscraper, built to withstand winds in excess of 200 miles per hour and a large conventional fire, could not withstand the tremendous heat generated by the burning jet fuel. At 10:30 a.m., the other Trade Center tower collapsed. Close to 3,000 people died in the World Trade Center and its vicinity, including a staggering 343 firefighters and paramedics, 23 New York City police officers and 37 Port Authority police officers who were struggling to complete an evacuation of the buildings and save the office workers trapped on higher floors. Only six people in the World Trade Center towers at the time of their collapse survived. Almost 10,000 others were treated for injuries, many severe.
Meanwhile, a fourth California-bound plane–United Flight 93–was hijacked about 40 minutes after leaving Newark International Airport in New Jersey. Because the plane had been delayed in taking off, passengers on board learned of events in New York and Washington via cell phone and Airfone calls to the ground. Knowing that the aircraft was not returning to an airport as the hijackers claimed, a group of passengers and flight attendants planned an insurrection. One of the passengers, Thomas Burnett Jr., told his wife over the phone that “I know we’re all going to die. There’s three of us who are going to do something about it. I love you, honey.” Another passenger–Todd Beamer–was heard saying “Are you guys ready? Let’s roll” over an open line. Sandy Bradshaw, a flight attendant, called her husband and explained that she had slipped into a galley and was filling pitchers with boiling water. Her last words to him were “Everyone’s running to first class. I’ve got to go. Bye.”

The passengers fought the four hijackers and are suspected to have attacked the cockpit with a fire extinguisher. The plane then flipped over and sped toward the ground at upwards of 500 miles per hour, crashing in a rural field in westernPennsylvania at 10:10 a.m. All 45 people aboard were killed. Its intended target is not known, but theories include the White House, the U.S. Capitol, the Camp David presidential retreat in Maryland or one of several nuclear power plants along the eastern seaboard.
At 7 p.m., President George W. Bush, who had spent the day being shuttled around the country because of security concerns, returned to the White House. At 9 p.m., he delivered a televised address from the Oval Office, declaring, “Terrorist attacks can shake the foundations of our biggest buildings, but they cannot touch the foundation of America. These acts shatter steel, but they cannot dent the steel of American resolve.” In a reference to the eventual U.S. military response he declared, “We will make no distinction between the terrorists who committed these acts and those who harbor them.”
Operation Enduring Freedom, the American-led international effort to oust the Taliban regime in Afghanistan and destroy Osama bin Laden’s terrorist network based there, began on October 7. Within two months, U.S. forces had effectively removed the Taliban from operational power, but the war continued, as U.S. and coalition forces attempted to defeat a Taliban insurgency campaign based in neighboring Pakistan. Osama bin Laden, the mastermind behind the September 11th attacks, remained at large until May 2, 2011, when he was finally tracked down and killed by U.S. forces at a hideout in Abbottabad, Pakistan. In June 2011, President Barack Obama announced the beginning of large-scale troop withdrawals from Afghanistan, with a final withdrawal of U.S. forces tentatively scheduled for 2014.
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samedi 11 juin 2016

05:10

FORMER WESTJET MARKETER LANDS AT TRAFFIK

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FORMER WESTJET MARKETER LANDS AT TRAFFIK

30 Under 30 alumnus named director of content creation at Toronto agency

Former WestJet marketer Greg Plata has made the jump to the agency side of the ad business.
Plata, who was selected as one of Marketing‘s 30 Under 30 in 2014, has been named director of content creation at Traffik. He started his new role Tuesday.
Plata worked for WestJet for more than five years, most recently as team lead for sponsorship and experiential marketing. In that time, he helped oversee the brand’s foray into content marketing, including its popular “Christmas Miracle” campaign.
In an interview with Marketing, Plata said he decided to take on the new role at Traffik in part because of his desire to work on multiple brands, and also because the agency offered him the chance to work in its creative department.
“It was an opportunity I couldn’t pass up and will allow me to grow personally and professionally,” Plata said.
The director of content creation role is new at Traffik and was created with Plata in mind. The agency described the role as “part strategic planner and part creative thinker,” with Plata sitting on the creative team and reporting to executive creative director Chris Davies.
Plata said his goal was to act as a “bridge” between the agency’s strategists and creatives. He’ll work on all of the agency’s accounts rather than a specific brand.
Reflecting on his time at WestJet, Plata said, “It was one of the toughest decisions I’ve made…I owe a huge thank you to [WestJet sponsorship and community manager] Corey Evans and the rest of the team there. Together we made some magic and I know they’ll continue to do so.”
Prior to WestJet, Plata worked in strategy at TrojanOne.
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05:10

CUNDARI ADDS PAUL RISS TO GROWING CREATIVE TEAM

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CUNDARI ADDS PAUL RISS TO GROWING CREATIVE TEAM

In addition to a new CD the agency adds seven new members to its Toronto office

Cundari has been on a hiring spree to help handle new business wins and more work from existing clients.
Sean Barlow, the chief creative officer who joined the independent agency earlier this year, says the updated roster includes Paul Riss as creative director.
Riss was most recently a freelancer and worked in the past as associate creative director at DDB, where he won awards for his work on Subaru and Capital One.
“It’s a really exciting time here, bringing in some fresh talent and really growing the team,” said Barlow in a release. “Paul Riss has an amazing track record in senior client leadership, and he’s a perfect fit with the type of talent we are hiring.”
Other recent hires include Dan Cummings, a senior writer behind the “Cheerios Effect” campaign and Emmanuel Torres, a Young Lions finalist who comes from Clever Samurai and Leo Burnett before that.
Cundari also hired art director Caroline Friesen from Camp Jefferson and copywriter Robbie Percy from Trevor/Peter & TBWA.
The agency also hired copywriter Julia Robbins, art director Angela Vuong from Juniper Park/ TBWA and Narissa Ward, previously from JWT and KBS, in the new position of creative resources manager.
Cundari’s clients include BMW, Meridian Credit Union, Canada Bread, Maple Leaf Foods, LCBO, Fix Auto and the Art Gallery of Ontario.
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05:08

The AMA Gold Report: 2016 Top 50 Market Research Firms

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The market research industry, as we have known it for decades, is disappearing. It is being absorbed into a rapidly transforming collection of market intelligence sub-disciplines. 

For some of us, this phenomenon represents a threat: a question of whether the traditional insights role within our client organizations will remain; a question whether survey research will have a continued seat at the table; and a concern regarding the future valuation of our research company. 
For others, this dynamic represents unprecedented opportunity: the opportunity to deliver a far more comprehensive voice of the market; the opportunity to transform our agency business model and substantially increase its valuation; and a stair-step increase in the decision-making impact of the insights we deliver.
Regardless of whether this point of view elicits a positive or negative sentiment, today’s conference agendas, industry journals, and merger and acquisition activity leave little doubt that a significant industry transformation is underway.
The AMA (formerly Honomichl) Top 50 Gold Report has long been the industry standard for annually documenting patterns in the global business of marketing research, and the major players driving its growth. This will continue. But just as the market is transforming, so too will this report. Yes, we will continue to track and publish annual changes in the traditional survey research market, but beginning this year we will also explore the evolving marketing intelligence space in which we reside, and the expanding field of players in the emerging sub segments defining this morphing space.
Relatively little data to project such movement exists today. So in coordination with CASRO and Michigan State University, AMA introduces a comprehensivelook at the evolution of this space within which we contribute and compete.
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05:07

Marketing executives

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Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes:
  • planning;
  • advertising;
  • public relations;
  • event organisation;
  • product development;
  • distribution;
  • sponsorship;
  • research.
The work is often challenging and fast-paced.
Many organisations have marketing departments, meaning that marketing executives can be found in both the private and public sectors, ranging from the financial, retailing and media industries to voluntary and public sector organisations.
The responsibilities of marketing executives vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public.
Marketing executives may also be known as marketing officers or coordinators.

Responsibilities

Marketing executives contribute to and develop integrated marketing campaigns. Tasks can involve:
  • liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
  • communicating with target audiences and managing customer relationships;
  • sourcing advertising opportunities and placing adverts in the press or on the radio;
  • managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
  • writing and proofreading copy;
  • liaising with designers and printers;
  • organising photo shoots;
  • arranging the effective distribution of marketing materials;
  • maintaining and updating customer databases;
  • organising and attending events such as conferences, seminars, receptions and exhibitions;
  • sourcing and securing sponsorship;
  • conducting market research, for example using customer questionnaires and focus groups;
  • contributing to, and developing, marketing plans and strategies;
  • managing budgets;
  • evaluating marketing campaigns;
  • monitoring competitor activity;
  • supporting the marketing manager and other colleagues.

Salary

  • Marketing assistants and trainees start on salaries around £17,300 to £19,000.
  • The overall average salary is £45,021, with the alcohol, automotive and the TV industries providing the highest wages.
  • Salaries vary greatly depending on the sector but on average the salary for a marketing manager is £38,192, while senior brand or product managers earn an average salary of £48,296.
  • The average salary for a marketing director is £86,165. Certain sectors offer higher wages and so pay increases may come with moving sectors rather than having lots of experience in one area.
Some organisations offer additional benefits including profit-sharing schemes, medical insurance, gym membership, company car and bonuses.
Income data from Marketing Week/Ball & Hoolahan Salary Survey 2014. Figures are intended as a guide only.

Working hours

Working hours are generally 9am to 5pm. Some evening and weekend work may arise when organising or attending events, or when working on a big marketing campaign. Paid overtime is rare, although some organisations will offer time off in lieu.
Part-time work is possible. Short-term contracts are also available, generally through recruitment agencies.

What to expect

  • Marketing executives are generally office based but often have to meet with clients, partner organisations and suppliers. They frequently attend a range of events and exhibitions.
  • There has been an increase in marketing internship opportunities.
  • Self-employment or freelance work is possible, although this is more common for experienced marketing professionals.
  • Career breaks and secondment opportunities are a possiblity.
  • Opportunities exist in most large towns and cities but are less common in rural areas.
  • Marketing executives can sometimes be expected to network and socialise with a range of stakeholders and customers to build and maintain relationships.
  • The work can be stressful when meeting tight deadlines, juggling various projects at any one time and relying on external suppliers, but it can also be very rewarding.
  • A formal dress code and working environment is usual.
  • Travel within a working day can be frequent. Absence from home overnight may be occasionally required. Depending on the organisation, the role may demand international travel.

Qualifications

This area of work is open to all graduates but marketing is an increasingly competitive sector to enter and a degree or HND in the following subjects may be particularly useful:
  • advertising;
  • business or management;
  • communications;
  • IT or computer science;
  • marketing;
  • psychology.
Employers often like marketing candidates to have good analytical skills and to be aware of digital media techniques, so subjects that demonstrate these skills will be helpful.
There is currently a skills gap in digital marketing so any evidence of this would be an advantage.
A postgraduate qualification, such as one from the Chartered Institute of Marketing (CIM) may improve your chances of securing a marketing position. A list of marketing-related graduate and postgraduate courses is also available at Creative Skillset Courses Directory.
However, even though an additional qualification may be useful, it will not guarantee a job or replace the personal qualities and experience that employers are seeking.
It is helpful to read job adverts in the trade press and request vacancy details to help you get a feel for the combination of skills and industry knowledge that a marketing executive needs.
Networking can be beneficial in helping you secure a marketing position. Your university careers service may host events giving you the opportunity to make contacts and meet industry representatives. The CIM also runs a range of industry events and workshops, helping to provide networking opportunities.
The CIM's online marketing careers resource getin2marketing provides industry knowledge, information and tips on marketing and related professions.

Skills

You will need to show:
  • communication and interpersonal skills;
  • analytical skills;
  • the ability to use initiative;
  • the capacity to work under pressure;
  • creativity;
  • drive;
  • flexibility;
  • numeracy;
  • teamwork;
  • influencing and negotiation skills;
  • oral and written skills;
  • business awareness;
  • IT literacy.

Work experience

Gaining relevant pre-entry work experience is very helpful, either via vacation work, placements, job shadowing or part-time work. Some of the larger employers may offer students paid summer placements. Any job that offers experience of sales, customer service, market research or public relations will be helpful for marketing roles.

Employers

As marketing is a core element of all organisations, marketing opportunities can be found across all industry sectors.
Marketing professionals work in small and large organisations within the private, public and voluntary sectors. They range from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions.
Opportunities also exist at full-service marketing agencies, which develop and implement marketing strategies and campaigns on behalf of their clients. These agencies offer a multidisciplinary service to clients as many look for a full 'communications' package. This is because they either lack marketing expertise or because they need to supplement their in-house marketing support.
Marketing is an increasingly competitive and specialised industry and is one of the most popular career choices for graduates.
Look for job vacancies at:
The CIM's online marketing careers resource getin2marketing includes a database of marketing work placements and recruitment agencies.
Specialist recruitment agencies handle vacancies but these are often for experienced marketers, see:
Alternatively, you could make speculative applications to marketing consultancies and to the marketing departments of different organisations. Word of mouth and networking is another way of finding out about vacancies.
Get more tips on how to find a job, create a successful CV and cover letter, andprepare for interviews.

Professional development

Training for marketing executives varies depending on the organisation but, generally, the majority of the training is on the job. However, formal induction training may be offered by larger organisations with graduate schemes. Such inductions usually reflect the structure, culture and practices of the organisation.
Continuing professional development (CPD) is very important within marketing and employers encourage staff to undertake various CPD activities. This can include:
  • attending networking events;
  • completing short courses;
  • reading trade press to keep up to date with developments in the sector.
A variety of external courses are available for marketing professionals. The CIM offers many relevant short courses on topics such as activating the brand, business negotiation skills and marketing communications. The Communication Advertising and Marketing (CAM) Foundation offers CIM-awarded qualifications, while The Institute of Direct and Digital Marketing (IDM) offers their own range of professional development and training courses.
Some employers encourage marketing staff to study towards the more formal qualifications offered by the CIM and may offer financial support, provide study leave, or both.
Studying towards a CIM qualification requires CIM membership and associated benefits include attending marketing workshops and seminars free of charge or at a reduced fee.
The CIM qualifications include:
  • Certificate in Professional Marketing - available to anyone wishing to gain basic skills in marketing;
  • Certificate in Professional Marketing - available to those in junior marketing positions, those aspiring to a career in marketing, or those moving to marketing from other backgrounds;
  • Diploma in Professional Marketing - for marketers concerned with managing the marketing process at an operational level and looking to progress into marketing management;
  • Chartered Postgraduate Diploma in Marketing - for those who have already gained significant knowledge and experience in marketing. This qualification focuses on the strategic aspects of marketing management.

Career prospects

After three to ten years, you can expect a promotion to marketing manager. After ten to 15 years, it is possible to move on to a marketing director role.
Career progression is firmly linked to gaining relevant experience and key transferable skills. One way of achieving this is by moving between in-house departments or working in a marketing agency or consultancy for several different clients. It may also be advantageous to move companies or sectors to obtain more rapid career development.
Marketing professionals can choose to remain in a general marketing role, or specialise in a specific area of marketing, such as:
  • event management;
  • direct marketing;
  • online marketing;
  • marketing communications;
  • public relations.
You may also choose to become a freelance marketing consultant.
Increasingly, further qualifications are becoming a prerequisite for more senior marketing positions. Individuals who meet the criteria specified by the CIM can gain chartered status, which may bring higher salaries. This has raised the image of the profession and means that chartered marketers are now ranked alongside other chartered professionals, such as surveyors and accountants.
Some marketing professionals may choose to move into other related roles such as sales, advertising or public relations.
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